2023

Help us make the marketing and advertising industry a better place for everyone. Take our 15-minute survey and share with us, in complete anonymity, your experiences of working in the industry.

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Help reshape the world of marketing

Watch the 2021 DEI Census findings

What is the ask?

The global advertising and marketing industry is holding a mirror up to itself - and we need your help.

We ask for 15 minutes of your time to respond to this global survey and share your lived experience at your place of work. It does not matter who you work for, what your title is or where you're based.

Hearing the views of as many people as possible is crucial to our efforts to make our industry more diverse, equitable and inclusive.

Responses are entirely anonymous and cannot be traced back to respondents.

The data will help inform an action plan for change and we will rerun this research to measure progress.

Take the survey

About the Global DEI Census

In 2021, in the context of our inaugural industry census, 1 in 7 people said they would likely leave the advertising and marketing industry on the back of a lack of a diversity and inclusion. The industry is facing one of its worst talent crises.

Between March 15 and April 15, the industry is rallying again behind another Global DEI Census – the only independent, global survey of the marketing industry.

Building on the successful inaugural census of 2021, this new research will not only give us a more comprehensive benchmark of people’s sense of belonging and absence of discrimination in our industry, but it will also enable us to monitor progress.

The initiative is supported by WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek, as well as over a hundred other industry organisations.

The Census will cover 33 markets in-depth, however anyone, irrespective of where they are located, can add their voice to the effort. These markets include Argentina, Brazil, Canada, Finland, Germany, Greece, Hong Kong, SAR, Italy, Ireland, India, Japan, Malaysia, New Zealand, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE), and the USA. The survey will also run alongside UK’s All In Survey, led by the Advertising Association, IPA and ISBA.

Take the survey

“Taking an honest look at our industry and company's marketing representation requires exactly the type of data the WFA census makes possible. Thank you to all the marketers who participate. This is how we move our industry forward.”

Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard

Contributors

Well over 100 organisations operating at global, regional and local level have joined forces to run this research. That makes this effort one of the biggest collaborations in the history of the global marketing industry.

To all those who partnered with us, we are incredibly humbled and grateful. If you are not yet a contributor but you would like to join this effort, please reach out at DEI@wfanet.org.