Survey results on calculating programmatic savings

Survey results on calculating programmatic savings

Media
1 minute read

Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 April 2016

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Associated topics

Tags: ProgrammaticBenchmarks & surveysMarketing procurementMediaMarketing Organisation & Strategy

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 April 2016

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