Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

Content & Innovation
1 minute read

In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues. 

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Videos & webinars
14 December 2018

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Associated topics

Tags: Content & InnovationData & InsightData collection & privacyData-driven marketingDigital policyVideos & webinars

Article details

  • Author:WFA

    WFA

  • The Customer Framework

Videos & webinars
14 December 2018

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