Posts about Agencies & partners

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Calculation methods for social media savings
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Calculation methods for social media savings

    WFA

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  2. Sourcing Forum meeting overview (May 2020)
    Event reports
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (May 2020)

    WFA

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  3. Benchmark: Recommended global social media agencies
    Benchmark
    Agency managementInfluencer marketingMarketing structureCMO Forum

    Benchmark: Recommended global social media agencies

    WFA

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  4. Webinar: A Marketer's guide to digital ad fraud
    Video
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    WFA

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  5. CMO Forum meeting overview (April 2020)
    Event reports
    Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy

    CMO Forum meeting overview (April 2020)

    WFA

    Overview of the CMO Forum held remotely on April 30, 2020.

    Read more about "CMO Forum meeting overview (April 2020)"
  6. Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Benchmark
    Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    WFA

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  7. Benchmark: Marketing Capability Programmes
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Programmes

    WFA

    WFA member survey on Marketing Capability Programmes

    Read more about "Benchmark: Marketing Capability Programmes"
  8. Benchmark: Market Insights Platforms
    Benchmark
    Marketing effectiveness

    Benchmark: Market Insights Platforms

    WFA

    A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

    Read more about "Benchmark: Market Insights Platforms"
  9. Benchmark: Recommended agencies for facilitating product reviews and rating
    Benchmark
    Retail media & ecommerceCMO Forum

    Benchmark: Recommended agencies for facilitating product reviews and rating

    WFA

    This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to operate in Turkey, South Africa, Saudi and United Arab Emirates.

    Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"
  10. Webinar: Better sponsorship outcomes through better category management
    Video
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    WFA

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  11. Benchmark: Media Buying In South Korea
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA

    WFA member benchmark on Media Buying In South Korea

    Read more about "Benchmark: Media Buying In South Korea"
  12. Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
    Video
    Marketing procurementMarketing procurement

    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic

    WFA

    This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.

    Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"
  13. Maintaining an appropriate level of governance with agencies
    Guides & templates
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    WFA, Financial Progression

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020

    Read more about "Maintaining an appropriate level of governance with agencies"
  14. Benchmark: TV inflation in Indonesia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: TV inflation in Indonesia

    WFA

    WFA member benchmark on TV inflation in Indonesia 

    Read more about "Benchmark: TV inflation in Indonesia"
  15. Webinar: How advertising lost sight of creativity and what to do about it
    Video
    CreativityMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    WFA

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

    Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
  16. Value at the time of the virus
    Expert opinion
    Agency management

    Value at the time of the virus

    Laura Forcetti

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.

    Read more about "Value at the time of the virus"
  17. Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    WFA

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  18. Survey: Global Category Management - Displays & Point-of-Sale
    Benchmark
    Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  19. Benchmark: Creative agencies in EMEA and APAC
    Benchmark
    CreativityCMO Forum

    Benchmark: Creative agencies in EMEA and APAC

    WFA

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  20. Webinar: Social Commerce in China
    Video
    Advertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    WFA

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Read more about "Webinar: Social Commerce in China"
  21. Benchmark: Innovation Funds
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Innovation Funds

    WFA

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"