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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.

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  2.    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"
  3.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  4.    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
    Advertising & policyDigital policyGDPR

    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?

    A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for advertisers and the digital advertising industry

    Read more about "Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?"
  5.    Spotlight: 2022 Global Production Trends

    Spotlight: 2022 Global Production Trends

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for 2022. 

    Read more about "Spotlight: 2022 Global Production Trends"
  6.    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world, and how can clients better collaborate with agencies to mitigate risk on their account.

    Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."
  7.    Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond

    Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond

    In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2022 and beyond

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond"
  8.    Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

    Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

    The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

    Read more about "Spotlight: The Media Shift - Anticipating the Media World of Tomorrow"
  9.    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

    Read more about "WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty"
  10.    Spotlight: Shift - A Marketing Re-think
    Marketing structureCMO ForumMarketing organisation

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

    Read more about "Spotlight: Shift - A Marketing Re-think"
  11.    Spotlight: Reversing the decline in advertising effectiveness
    CMO Forum

    Spotlight: Reversing the decline in advertising effectiveness

    In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published by the IPA.

    Read more about "Spotlight: Reversing the decline in advertising effectiveness"
  12.    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Advertising & policyInclusive marketing

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process

    Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"
  13.    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

    Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of China

    Read more about "Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China"
  14.    Spotlight: Marketing in the Metaverse
    Gaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers.

    Read more about "Spotlight: Marketing in the Metaverse"
  15.    Spotlight: Sustainable storytelling - what are you scared of?
    Brand purposeBrand reputationSustainabilityCMO Forum

    Spotlight: Sustainable storytelling - what are you scared of?

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.

    Read more about "Spotlight: Sustainable storytelling - what are you scared of?"
  16.    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  17.    Launch event: Diversity and Inclusion in Marketing Trends Report
    Advertising & policyInclusive marketing

    Launch event: Diversity and Inclusion in Marketing Trends Report

    Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

    Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"
  18.    Webinar: Benchmarking data safety and risk across the industry
    Advertising & policyDigital policyPrivacy & tech

    Webinar: Benchmarking data safety and risk across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Benchmarking data safety and risk across the industry"
  19.    Spotlight: Global Production - 2021 and beyond

    Spotlight: Global Production - 2021 and beyond

    In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.

    Read more about "Spotlight: Global Production - 2021 and beyond"
  20.    Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated

    Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated"
  21.    Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
    Global Marketer of the Year

    Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC

    Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC"