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Spotlight: Global Production - 2021 and beyond
Read more about "Spotlight: Global Production - 2021 and beyond"In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Read more about "Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated"Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Read more about "Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC"Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Read more about "Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group"Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Read more about "Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company"Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Marketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.
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Advertising & policyCMO ForumPlanet Pledge Spotlight: COP26
Read more about "Planet Pledge Spotlight: COP26"In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.
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Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Spotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Trends & forecastsGamingCMO ForumDigital media transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.
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Marketing as a force for positive change: lessons from Planet Pledge
Read more about "Marketing as a force for positive change: lessons from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Advertising & policyWebinar: IFBA’s Enhanced Responsible Marketing Policy
Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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Five key take outs from The Economist's predictions for 2022
Read more about "Five key take outs from The Economist's predictions for 2022"Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with The Economist’s Deputy Editor, Tom Standage.
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Spotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Advertising & policyDigital policySustainabilityWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.
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Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.
