Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

    WFA

    In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered by the European Union which will have profound impacts on the European digital advertising market.

    Read more about "Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market"
  2. WFA amendment suggestions on the EU Digital Markets Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Markets Act

    WFA

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act

    Read more about "WFA amendment suggestions on the EU Digital Markets Act"
  3. WFA amendment suggestions on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Services Act

    WFA

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act

    Read more about "WFA amendment suggestions on the EU Digital Services Act"
  4. PAG Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

    Read more about "PAG Meeting Overview (June 2021)"
  5. ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    News
    Advertising & policy

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    WFA

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising self-regulation

    Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"
  6. WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  7. DSA Task Force Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (June 2021)

    WFA

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  8. Emerging trend - ad bans for fossil fuels
    Briefings & position papers
    Advertising & policy

    Emerging trend - ad bans for fossil fuels

    WFA

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement climate policies.

    Read more about "Emerging trend - ad bans for fossil fuels"
  9. Spotlight on marketing and sustainability: bridging the gaps around the world
    BenchmarkVideo
    Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operations

    Spotlight on marketing and sustainability: bridging the gaps around the world

    WFA

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  10. UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    WFA

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  11. DGX meeting overview (May 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  12. US ad industry sees significant growth in supplier diversity
    News
    Advertising & policyInclusive marketing

    US ad industry sees significant growth in supplier diversity

    WFA

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  13. ABG publishes guidelines for gender portrayal in UAE advertising
    News
    Advertising & policyInclusive marketing

    ABG publishes guidelines for gender portrayal in UAE advertising

    WFA

    New industry guidance aims to advance gender equality in the UAE

    Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"
  14. RAC Programme Meeting Overview (May 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (May 2021)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

    Read more about "RAC Programme Meeting Overview (May 2021)"
  15. WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    Camelia Cristache-Podgorean

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  16. Spotlight: Diversity & Inclusion in the Production Landscape
    Video
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    WFA

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  17. 27 national associations address cross-media measurement and brand safety concerns
    NewsEvent reports
    Advertising & policyCross-media measurement

    27 national associations address cross-media measurement and brand safety concerns

    WFA

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and brand safety locally

    Read more about "27 national associations address cross-media measurement and brand safety concerns"
  18. Levi's - Buy Better, Wear Longer
    Case studies
    Advertising & policySustainability

    Levi's - Buy Better, Wear Longer

    WFA

    Good things come to those who wear their jeans longer

    Read more about "Levi's - Buy Better, Wear Longer"
  19. Spanish ad industry publishes manifesto for the future of advertising
    News
    Advertising & policyValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    WFA

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

    Read more about "Spanish ad industry publishes manifesto for the future of advertising"
  20. PAG Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  21. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"