An overview of WFA’s outreach on the European Commission’s green claims initiative.

Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual Breakfast Session

Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc. and Unilever

P&G Canada’s Judi Hoffman to chair ACA’s new working group

David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

Please note that GARM was discontinued on August 8 2024. See more here.

The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights the need for action from brands as well as platforms. It’s not simple, however, and our five industry experts describe the next steps for brands, ranging from ensuring that the same standards are applied to all the media partners they invest with, through to an emphasis on ensuring brand safety efforts do not lead to discrimination against certain sections of the population.

New campaign led by ABA underpins 22 rules on responsible advertising to children in Brazil