Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DSA task force Meeting Overview (October 2020)
    Event reports
    Advertising & policyDigital policy

    DSA task force Meeting Overview (October 2020)

    WFA

    The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (October 2020)"
  2. Webinar: The Economist presents The World in 2021
    Video
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November

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  3. Google’s restrictions on food marketing to minors
    Report
    Advertising & policy

    Google’s restrictions on food marketing to minors

    WFA

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.

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  4. DGX Benchmark: EU-US Data Transfers
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: EU-US Data Transfers

    WFA

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  5. EU Consultation on consumer policy: WFA responses and key messages
    Report
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    WFA

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"
  6. PAG Meeting Overview (September 2020, Brussels)
    Report
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2020, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

    Read more about "PAG Meeting Overview (September 2020, Brussels)"
  7. Data Ethics Board meeting overview (September 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (September 2020)

    WFA

    Overview of the Data Ethics Board meeting held on 21 September 2020.

    Read more about "Data Ethics Board meeting overview (September 2020)"
  8. RAC Programme Meeting Overview (September 2020)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (September 2020)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.

    Read more about "RAC Programme Meeting Overview (September 2020)"
  9. WFA and platforms make major progress to address harmful content
    Press releases
    Advertising & policy

    WFA and platforms make major progress to address harmful content

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.

    Read more about "WFA and platforms make major progress to address harmful content"
  10. Australian association unveils new Code of Ethics
    News
    Advertising & policyInclusive marketing

    Australian association unveils new Code of Ethics

    WFA

    AANA’s new advertising Code of Ethics will take effect on 1 February 2021

    Read more about "Australian association unveils new Code of Ethics"
  11. WFA Q&A session with Google on digital services taxes
    Event reports
    Advertising & policyDigital policyAd tech

    WFA Q&A session with Google on digital services taxes

    WFA

    Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and Turkey.

    Read more about "WFA Q&A session with Google on digital services taxes"
  12. DGX meeting overview (September 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  13. WFA responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policyPrivacy & tech

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    WFA

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  14. ABA Manual for compliance with Brazil’s Data Protection Law
    Guides & templates
    Advertising & policyDigital policyPrivacy & tech

    ABA Manual for compliance with Brazil’s Data Protection Law

    WFA

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  15. GCC association launches cross-media measurement initiative
    News
    Advertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    WFA

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  16. You can learn a lot from a dummy
    Expert opinion
    Advertising & policyDigital policy

    You can learn a lot from a dummy

    Lung Huang

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't have all that time to adopt such safety protections. Data protection is a sorely needed service, and it can't wait, says Lung Huang, Head of Growth Solutions for Mars Petcare. 

    Read more about "You can learn a lot from a dummy"
  17. WFA position paper and responses to the EU public consultation on the Digital Services Act
    Briefings & position papers
    Advertising & policyDigital policy

    WFA position paper and responses to the EU public consultation on the Digital Services Act

    WFA

    Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.

    Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"
  18. WFA draft responses to the EU public consultation on the EU Democracy Action Plan
    Advertising & policyDigital policy

    WFA draft responses to the EU public consultation on the EU Democracy Action Plan

    WFA

    Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan

    Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"
  19. Product placement under the revised AVMSD – Briefing note
    Briefings & position papers
    Advertising & policy

    Product placement under the revised AVMSD – Briefing note

    WFA

    A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product placement rules to user-generated videos.

    Read more about "Product placement under the revised AVMSD – Briefing note"
  20. Unstereotype Alliance launches UK chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UK chapter

    WFA

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP

    Read more about "Unstereotype Alliance launches UK chapter"
  21. Ad industry launches 'Partnership for Responsible Addressable Media'
    News
    Advertising & policyDigital policyMedia & analytics

    Ad industry launches 'Partnership for Responsible Addressable Media'

    WFA

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk.

    Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"