Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on Managing PR suppliers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on Managing PR suppliers

    WFA

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"
  2. Survey on China agency rosters
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  3. Benchmark on recommended consultancies for brand architecture development
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

    Read more about "Benchmark on recommended consultancies for brand architecture development"
  4. Benchmark on Recommended Agencies for Social Media Audit in China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  5. Report on global media transformation
    BenchmarkVideo
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  6. Benchmark on brand tracking in China
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  7. Benchmark on Innovative brand tracking suppliers
    Benchmark
    Agency management

    Benchmark on Innovative brand tracking suppliers

    WFA

     

    Read more about "Benchmark on Innovative brand tracking suppliers"
  8. Study results on Verification partners & viewability
    Benchmark
    Marketing procurementMarketing procurement

    Study results on Verification partners & viewability

    WFA

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.

    Read more about "Study results on Verification partners & viewability"
  9. Benchmark on Average video view figures
    Benchmark

    Benchmark on Average video view figures

    WFA

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  10. Survey results on Managing ad testing
    Benchmark
    Media & analytics

    Survey results on Managing ad testing

    WFA

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.

    Read more about "Survey results on Managing ad testing"
  11. Survey on Managing global agency rosters
    Benchmark
    Agency management

    Survey on Managing global agency rosters

    WFA

     

    Read more about "Survey on Managing global agency rosters"
  12. Benchmark - Approaches to econometric modelling
    Benchmark
    Media & analytics

    Benchmark - Approaches to econometric modelling

    WFA

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as well as recommended suppliers and providers.

    Read more about "Benchmark - Approaches to econometric modelling"
  13. Benchmark on Recommended digital content agencies in Europe
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

    Read more about "Benchmark on Recommended digital content agencies in Europe"
  14. Benchmark an Introduction to sourcing Ad Production
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Ad Production

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.

    Read more about "Benchmark an Introduction to sourcing Ad Production"
  15. Benchmark an Introduction to sourcing Consumer Insights
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  16. Survey results on calculating programmatic savings
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Survey results on calculating programmatic savings

    WFA

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

    Read more about "Survey results on calculating programmatic savings"
  17. Survey into global media pitching and use of consultants
    Benchmark
    Marketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    WFA

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.

    Read more about "Survey into global media pitching and use of consultants"
  18. Survey results on Managing insight supplier communities
    Benchmark
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

    Read more about "Survey results on Managing insight supplier communities"
  19. Benchmark on innnovation partner and business disruptor suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  20. Benchmark on Customer journey and innovation suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.

    Read more about "Benchmark on Customer journey and innovation suppliers"
  21. Benchmark on the digital video vendors used by members
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"