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Advertising & policyDigital policyPAG Meeting Overview (November 2024)
Read more about "PAG Meeting Overview (November 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024
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Advertising & policyDigital policyChildren and teens online safety overview
Read more about "Children and teens online safety overview"An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.
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Advertising & policyBrand purposeCreativityInclusive marketingReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for inclusive marketing.
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Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point of purchase, sustainable advertising production and auditing the portrayal of behaviours in advertising.
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Advertising & policyMedia & analyticsAIKnowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Advertising & policyDigital policyIreland’s Online Safety Code: Implications for advertisers
Read more about "Ireland’s Online Safety Code: Implications for advertisers"An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
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Advertising & policyRAC Programme Meeting Overview (September 2024)
Read more about "RAC Programme Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024
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Advertising & policyDigital policy
PAG Meeting Overview (September 2024)
Read more about "PAG Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
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Advertising & policyWFA Regulatory Tracker: Gen AI Transparency Obligations
Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"An overview of AI transparency obligations key markets globally
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Advertising & policyCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research
Responsible marketing and brand purpose, the main areas for collaboration
WFA mebers can download the findings in Spanish here
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Advertising & policyAIEU AI Act
Read more about "EU AI Act"WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers
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Advertising & policyAI
Responsible AI principles
Read more about "Responsible AI principles"An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
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Advertising & policyDigital policy
PAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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Advertising & policyMarketing strategyCannes LionsCMOCMO ForumMarketing strategyCMO Forum Meeting Overview, Cannes (June 2024)
Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"Overview of the WFA CMO Forum held in person in Cannes
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Advertising & policyInclusive marketingSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Advertising & policyDigital policyAI
AI Community meeting overview (April 2024)
Read more about "AI Community meeting overview (April 2024)"Overview of the AI Community meeting held remotely on 24 April 2024.
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Advertising & policyDigital policyThe DSA implementation and enforcement tracker
Read more about "The DSA implementation and enforcement tracker"A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s Digital Services Act, and of the enforcement cases of relevance to advertisers.
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Advertising & policyDigital policyPrivacy & tech
TPA Taskforce overview (April 2024)
Read more about "TPA Taskforce overview (April 2024)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2024)
Read more about "DGX meeting overview (March 2024)"Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.
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Advertising & policyWFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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Advertising & policy
RAC Programme Meeting Overview (February 2024)
Read more about "RAC Programme Meeting Overview (February 2024)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 February 2024.
