WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

WFA member benchmark on centralising marketing assets and resources into a singular platform

In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation, about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.

WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

Overview of the CMO Forum held in New York City in November 2023

WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.

Overview of the CMO Forum held during Cannes Lions in June 2023

WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.

This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.