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Cannes LionsInclusive marketingUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.
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Cannes LionsInclusive marketingGLAAD: Advertising Visibility Index
Read more about "GLAAD: Advertising Visibility Index"GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and advertising campaigns.
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Advertising & policyBrand purposeValue of advertisingCannes LionsSustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.
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CreativityCannes LionsA look back at Cannes 2021
Read more about "A look back at Cannes 2021"Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that didn’t mean there weren’t great insights or learnings to share.
Four Lions judges share their experience of what they learned in some of the newer categories that were celebrated this year. From Creative Strategy to Creative eCommerce and Creative Data to Creative Business Transformation, they celebrate where the bar for great work lies in 2021.
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CreativityCannes LionsInnovation at Cannes
Read more about "Innovation at Cannes"Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of senior management support, says Natasha Chetiyawardana, Creative Partner and Co-Founder at venturing consultancy Bow & Arrow, part of Accenture Interactive.
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CreativityCannes LionsInclusive marketingThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.
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Cannes LionsWhat big question would you have asked at Cannes this year?
Read more about "What big question would you have asked at Cannes this year?"Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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Advertising & policyCannes LionsInclusive marketingIt’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.
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CreativityCannes LionsMarketing organisationMarketing leaders on the state of the industry
Read more about "Marketing leaders on the state of the industry"Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity and tech, and much more...
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Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.
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Marketing strategyMarketing structureCannes LionsCMO ForumMarketing operationsMarketing strategyCMO Forum meeting overview (June 2019)
Read more about "CMO Forum meeting overview (June 2019)"Overview of the CMO Forum held on June 20th, 2019 in Cannes
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategySeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.
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Cannes LionsWFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Cannes LionsWFA talks Better Marketing: Platform challenges
Read more about "WFA talks Better Marketing: Platform challenges"At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)
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Brand purposeCannes Lions
WFA talks Better Marketing: Purpose
Read more about "WFA talks Better Marketing: Purpose"At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)
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Cannes Lions
WFA talks Better Marketing: The death of advertising?
Read more about "WFA talks Better Marketing: The death of advertising?"At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)
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Cannes Lions
WFA talks Better Marketing: Data opportunities
Read more about "WFA talks Better Marketing: Data opportunities"At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Agency managementCannes Lions
WFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)
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Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Marketing structureCannes Lions
WFA talks Better Marketing: The CMO agenda
Read more about "WFA talks Better Marketing: The CMO agenda"At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de Vries (Nissan), Jane Wakely (Mars), Raja Rajamannar (Mastercard), Keith Weed (Unilever), Marc Mathieu (Samsung)
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Advertising & policyCannes LionsInclusive marketingThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
