Posts about Data transparency

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Manifesto for Online Data Transparency
    News
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    WFA

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"
  2. WFA calls on brands to embrace culture of data transparency
    Press releases
    Digital policyMarketing strategyMarketing strategy

    WFA calls on brands to embrace culture of data transparency

    WFA

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data

    Read more about "WFA calls on brands to embrace culture of data transparency"
  3. Media Forum Meeting Overview (April 2018, New York)
    Event reports

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

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  4. The lesson of Facebook: the online business model must adapt
    Expert opinion
    Advertising & policyDigital policy

    The lesson of Facebook: the online business model must adapt

    Will Gilroy

    This whole episode is going to precipitate more consumer calls for data transparency.

    Read more about "The lesson of Facebook: the online business model must adapt"
  5. WFA DGX Guide to Data Transparency & GDPR
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    WFA DGX Guide to Data Transparency & GDPR

    WFA, Labmatik

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content, please log in to view this guide.

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  6. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

    Member-only content, please log in to view this document.

    Read more about "Delivering Value to Consumers from data"