Posts about Gender identity

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1.    Inclusive marketing is just better marketing
    Inclusive marketing

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. 

    Read more about "Inclusive marketing is just better marketing"
  2.    Inclusive Marketing - Why representation matters to your customers and your brand
    Inclusive marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  3.    Insight & Strategy | Ford: Very Gay Raptor
    Advertising & policyInclusive marketing

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This article was originally published in Contagious I/O on 16 June 2022

    Read more about "Insight & Strategy | Ford: Very Gay Raptor"
  4.    Case study | FELGTB: #RealVoicesOfPride
    Advertising & policyInclusive marketing

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was originally published in Contagious I/O on 24 June 2022

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  5.    Insight & Strategy | Spark: Beyond Binary Code
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  6.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Advertising & policyInclusive marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences

    Resource provides “ideas to steal” from successful initiatives that companies can adopt

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  7.    Empowering people to be LGBTQ+ allies and role models

    Empowering people to be LGBTQ+ allies and role models

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and training, including Ally and Role Model training.

    Read more about "Empowering people to be LGBTQ+ allies and role models"
  8.    Case study | L'Oréal: Transformation
    Advertising & policyInclusive marketing

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This article was originally published in Contagious I/O on 27 April 2022

    Read more about "Case study | L'Oréal: Transformation"
  9.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment
    Inclusive marketing

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  10.    WFA launches guide to diversity and representation in media planning and buying
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  11.    New guide addressing Diversity & Inclusion in brand safety
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  12.    Beyond Gender 2: The impact of intersectionality in advertising
    Inclusive marketing

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  13.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Inclusive marketing

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  14.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Advertising & policyInclusive marketing

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This article was originally published in Contagious I/O on 20 August 2021

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  15.    Insight & Strategy | Chanel 4: Super. Human.
    Advertising & policyInclusive marketing

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage

    This article was originally published in Contagious I/O on 3 September 2021

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  16. Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  17.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Advertising & policyInclusive marketing

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally published in Contagious I/O on 4 October 2021

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  18.    Case study | Banco Pichicha: The Unseen Players
    Advertising & policyInclusive marketing

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  19.    Case study | Degree: Trainers For Hire
    Advertising & policyInclusive marketing

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Degree: Trainers For Hire"
  20.    WFA launches Latin American guide to diversity and representation through the creative process
    Advertising & policyInclusive marketing

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  21.    Case study | Mercado Libre: New Iconic Kisses
    Inclusive marketing

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O on 19 June 2021

    Read more about "Case study | Mercado Libre: New Iconic Kisses"