Posts about Inclusive guides

UK Advertising Needs You

Advertising Association

A showcase for Diversity and Inclusion initiatives in the UK ad industry.

Shadow pandemic business toolkit

Unstereotype Alliance

Support tools for businesses in managing domestic violence during COVID-19

COVID-19: Promoting positive gender roles in marketing and advertising

Unicef, UN Women

Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19

How to create LGBTQ+ inclusive advertising

Outvertising

This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.

Depictions, perceptions and harm (2018)

ASA

An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.

Gender Bias in Advertising: Research, Trends and New Visual Language

J. Walter Thompson Intelligence

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.

Understanding Transgender Inclusivity in Advertising

J. Walter Thompson Intelligence

This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™

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