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Knowledge Spotlight: Advanced/Connected TV
Read more about "Knowledge Spotlight: Advanced/Connected TV"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Agency Briefing
Read more about "Knowledge Spotlight: Agency Briefing"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Knowledge Spotlight: Inventory or proprietary media
Read more about "Knowledge Spotlight: Inventory or proprietary media"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing structureCMOCMO ForumBenchmark: Global and local brand consistency
Read more about "Benchmark: Global and local brand consistency"WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing capabilities
Benchmark: Centralised Marketing Hub
Read more about "Benchmark: Centralised Marketing Hub"WFA member benchmark on centralising marketing assets and resources into a singular platform
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CMOCMO ForumCMO Forum Toronto (May 2024)
Read more about "CMO Forum Toronto (May 2024)"Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024.
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Marketing structureCMO Forum
Benchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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Benchmark: Marketing Budget Setting
Read more about "Benchmark: Marketing Budget Setting"WFA benchmark containing best practices of marketing budget setting.
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Winning, and losing, together
Read more about "Winning, and losing, together"WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know that it’s the Constructor, the team constructing the winning car, and not the drivers’ title which is fought over most fiercely. That focus on teamwork and collaboration was reflected in the on-stage narrative and discussions between the 250 delegates.
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Spotlight: Sustainable Marketing 2030
Read more about "Spotlight: Sustainable Marketing 2030"In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in partnership with Kantar’s Sustainable Transformation Practice, we have received amazing feedback from CMO’s and Sustainability leaders around the world.
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Brand purposeBrand reputationWFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.
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Cross-media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July 2022
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CMO ForumMarketing operationsBenchmark: KPI Dashboard
Read more about "Benchmark: KPI Dashboard"WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and are seeking inspiration
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CMO ForumDigital media transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.
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CMO ForumMarketing operationsBenchmark: Recommended DAM (Digital Asset Management) systems
Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
Read more about "Spotlight: The Sourcing Board presents ‘Our Journey Forward’"3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward.
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CMO ForumDigital media transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.
