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Marketing procurementMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.
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Agency managementMarketing procurementMarketing procurementBenchmark on brand strategy providers
Read more about "Benchmark on brand strategy providers"WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.
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Ad techBenchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Marketing procurementMarketing organisationMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.
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Benchmark on the evolution of magazine readership and media buying
Read more about "Benchmark on the evolution of magazine readership and media buying"A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.
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Media & analyticsDigital media transformationSurvey on data driven marketing (DDM)
Read more about "Survey on data driven marketing (DDM)"This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.
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Survey on Mobile Marketing China: Online to Offline
Read more about "Survey on Mobile Marketing China: Online to Offline"The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.
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Marketing structureMarketing in LATAM survey results
Read more about "Marketing in LATAM survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Media & analyticsMarketing structureBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
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Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategyBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agency managementMarketing procurementCMO ForumMarketing procurementRecommended global PR agencies
Read more about "Recommended global PR agencies"Benchmark on recommended global PR agencies.
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Ad techSurvey on digital attribution modelling
Read more about "Survey on digital attribution modelling"Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended digital agencies in Japan
Read more about "Benchmark on recommended digital agencies in Japan"WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementMarketing procurementMarketing procurementBenchmark on App Developers in Asia
Read more about "Benchmark on App Developers in Asia"WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in South Korea
Read more about "Benchmark on Recommended digital agencies in South Korea"WFA benchmark on recommended digital agencies in South Korea.
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Marketing structureCMO ForumMarketing organisationBenchmark on C-suite roles and responsibilities
Read more about "Benchmark on C-suite roles and responsibilities"This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.
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Agency managementCMO ForumBenchmark on Pitch fees in South Africa
Read more about "Benchmark on Pitch fees in South Africa"Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.
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CMO ForumBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.
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Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategyBenchmark on franchising models
Read more about "Benchmark on franchising models"WFA member benchmark on franchising models.
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Marketing procurementMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
