Posts about Event reports

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. IMC FORUM Meeting Overview London April 2015
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview London April 2015

    WFA

     Meeting headlines: 1. Paid, owned and earned is myth (discuss) 2. Four requirements for being a (content) marketer 3. Too often “resourcing for content means setting up one skilled person to fail” 4. Other meeting items and actions

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  2. MEDIA FORUM Meeting Overview London February 2015
    Event reports

    MEDIA FORUM Meeting Overview London February 2015

    WFA

     Meeting headlines: 1. “It’s not the data you have, it’s the decisions you want to make” 2. Data-driven marketing: a step-by-step approach 3. Multiscreen marketing: “when agencies crack the revenue model, they’ll sell it to you” 4. Other items & actions

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  3. DIGITAL FORUM Meeting Overview Paris February 2015
    Event reports

    DIGITAL FORUM Meeting Overview Paris February 2015

    WFA

     Meeting Takeouts: 1. What is digital transformation 2. “Speak their language and walk in their shoes” - how to change mindsets and accelerate DT 3. Mapping the customer experience / decision journey & its role in digital transformation

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  4. SOURCING FORUM Meeting Overview Paris February 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Paris February 2015

    WFA

     Meeting headlines: 1. Digital is a transversal (not traditional) category 2. But PR is a “catch-all” category. 3. How to get your agency financial audits right. 4. Examine your 3rd party supplier costs in events.

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