Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Digital Advertising to children under GDPR
    Report
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.

    Read more about "Digital Advertising to children under GDPR"
  2. Benchmark on payment terms regulations for marketing products and services
    Benchmark
    Advertising & policyAgency managementMarketing procurementMarketing procurement

    Benchmark on payment terms regulations for marketing products and services

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on payment terms regulations for marketing products and services"
  3. DGX meeting overview (September 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"
  4. DGX meeting overview (October 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  5. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  6. Expert opinion
    Advertising & policy

    Latin America comes together

    Stephan Loerke

    The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan Loerke.

    Read more about "Latin America comes together"
  7. Final position on New Deal for Consumers
    Briefings & position papers
    Advertising & policy

    Final position on New Deal for Consumers

    WFA

    WFA's final position paper on the New Deal for Consumers

    Read more about "Final position on New Deal for Consumers"
  8. GCC association tackles gender stereotypes in ads and advertising to children
    News
    Advertising & policyInclusive marketing

    GCC association tackles gender stereotypes in ads and advertising to children

    WFA

    ABG elects new board

    Read more about "GCC association tackles gender stereotypes in ads and advertising to children"
  9. Australian association strengthens guidance on gender stereotypes
    News
    Advertising & policyInclusive marketing

    Australian association strengthens guidance on gender stereotypes

    WFA

    AANA updates Code of Ethics

    Read more about "Australian association strengthens guidance on gender stereotypes"
  10. WFA talks Better Marketing: Gender and diversity
    Video
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

    Read more about "WFA talks Better Marketing: Gender and diversity"
  11. Data Processing Agreement for Advertisers (2018)
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    WFA, DigitalDecisions, bvA Netherlands

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.

    Read more about "Data Processing Agreement for Advertisers (2018)"
  12. Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  13. DGX meeting overview (June 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  14. Taking the brand safety agenda forward
    Expert opinion
    Advertising & policy

    Taking the brand safety agenda forward

    WFA

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"
  15. Global Media Charter
    Guides & templates
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"
  16. The case for unstereotyping ads
    Expert opinion
    Advertising & policyCannes LionsInclusive marketing

    The case for unstereotyping ads

    Stephan Loerke

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  17. Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
    Video
    Advertising & policyDigital policyGDPR

    Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?

    WFA

    In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.

    Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"
  18. DGX meeting overview (May 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  19. WFA launches Guide to Progressive Gender Portrayals in Advertising
    Press releases
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA launches Guide to Progressive Gender Portrayals in Advertising

    WFA

    Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers

    Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"
  20. A guide to progressive gender portrayals in advertising
    Guides & templates
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    WFA

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement among our corporate members around the world, our national advertiser associations in sixty countries on six continents and the tens of thousands of brands represented by them at local level.

    Read more about "A guide to progressive gender portrayals in advertising"
  21. DGX meeting overview (April 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    WFA

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

    Read more about "DGX meeting overview (April 2018)"