Posts about Ad fraud

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Press releases

    WFA issues first advice for combatting ad fraud

    WFA

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

    Read more about "WFA issues first advice for combatting ad fraud"
  2. News

    WFA issues first advice for combatting ad fraud

    WFA

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime

    Read more about "WFA issues first advice for combatting ad fraud"
  3. Compendium of ad fraud knowledge for media investors
    Guides & templates
    Advertising & policyMedia & analyticsCMO Forum

    Compendium of ad fraud knowledge for media investors

    WFA, Botlab.io

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially. 

    Read more about "Compendium of ad fraud knowledge for media investors"
  4. Survey on Global Ad Fraud
    BenchmarkReport
    Marketing strategyMarketing strategy

    Survey on Global Ad Fraud

    WFA, Botlab.io, Ebiquity

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be most concentrated, and the solutions that brands can consider. 

    Read more about "Survey on Global Ad Fraud"
  5. Survey on digital attribution modelling
    Benchmark
    Ad tech

    Survey on digital attribution modelling

    WFA

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  6. Survey on ROMI - Your approach & measurement
    Benchmark
    Media & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

    Read more about "Survey on ROMI - Your approach & measurement"
  7. Survey on digital media auditing
    Benchmark
    Digital media transformation

    Survey on digital media auditing

    WFA

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being delivered by these companies

    Read more about "Survey on digital media auditing"
  8. WFA Media Charter (2008)
    Guides & templatesReport

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’ principles and objectives in relation to the media as vehicle for their marketing communications
    • It is intended to be used as a guide on the subject for advertisers
    • It is hoped it will help establish best practice in emerging and mature markets around the world. Available several languages: English, Spanish, Portuguese, Japanese, French.
    Read more about "WFA Media Charter (2008)"