Posts about Audience measurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on digital attribution modelling
    Benchmark
    Ad tech

    Survey on digital attribution modelling

    WFA

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  2. Survey on ROMI - Your approach & measurement
    Benchmark
    Media & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

    Read more about "Survey on ROMI - Your approach & measurement"