Posts about Audience measurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  2. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  3. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  4. Webinar: Cross Device Measurement
    Video
    Cross-media measurement

    Webinar: Cross Device Measurement

    WFA, DataXu

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the industry, day after day. For many marketers, linking consumers and devices is the next step in making marketing more effective, and brands around the world are tapping the latest strategies and technologies to make this happen today. 

    Read more about "Webinar: Cross Device Measurement"
  5. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmark
    Media & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  6. Benchmark on Average video view figures
    Benchmark

    Benchmark on Average video view figures

    WFA

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  7. Survey results on Managing ad testing
    Benchmark
    Media & analytics

    Survey results on Managing ad testing

    WFA

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.

    Read more about "Survey results on Managing ad testing"
  8. Survey on digital attribution modelling
    Benchmark
    Ad tech

    Survey on digital attribution modelling

    WFA

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  9. Survey on ROMI - Your approach & measurement
    Benchmark
    Media & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

    Read more about "Survey on ROMI - Your approach & measurement"
  10. WFA Media Charter (2008)
    Guides & templatesReport

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’ principles and objectives in relation to the media as vehicle for their marketing communications
    • It is intended to be used as a guide on the subject for advertisers
    • It is hoped it will help establish best practice in emerging and mature markets around the world. Available several languages: English, Spanish, Portuguese, Japanese, French.
    Read more about "WFA Media Charter (2008)"