Posts about Inclusive research

Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.

Gender equality attitudes study

Unstereotype Alliance

Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The Philippines, Sweden, Turkey, UAE, United States

LGBTQ Inclusion in Advertising and Media

P&G, GLAAD

The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.

Diversity wins

McKinsey & Company

Report reaffirms the global relevance of the link between diversity and company financial outperformance.

UK Advertising Needs You

Advertising Association

A showcase for Diversity and Inclusion initiatives in the UK ad industry.

Getting to Equal 2020: The Hidden Value of Culture Makers

Accenture

New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment

The Economic Costs of Keyword Blacklists for Online Publishers

Cheq

This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival

Being Black in Corporate America: An Intersectional Exploration

Center for Talent Innovation

A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite.

It's in the bag: Black consumer's path to purchase

Nielsen

An analysis of African Americans' growth in purchasing power that makes the case for diversity in advertising.

A Diversity Report for the Advertising/ Marketing Industry

ANA, USA

This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.

The Black Pound Report

Lydia Amoah

The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media industries, and investigates the impact of the term BAME and its effects on an individual’s self-perceived identity and socio-economic status in British society.

Media Image Landscape: Age Representation in Online Images

AARP

To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online images from brands and thought leaders posted on news sites and social media with at least one million followers

The Inclusion Index

Kantar

Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.

Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

Geena Davis Institute

This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).

AdReaction: Getting gender right

MillwardBrown

AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting.

What Women Want

Kantar

Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey.

Getting To Equal: The Disability Inclusion Advantage

Accenture

New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD), reveals that companies that embrace best practices for employing and supporting more persons with disabilities in the workforce have outperformed their peers

Depictions, perceptions and harm (2018)

ASA

An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.

A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

Human Rights Campaign

In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.

Global Attitudes Toward Transgender People

IPSOS

A study revealing attitudes towards transgender people in different countries

Elastic Generation: The Female Edit

J. Walter Thompson Intelligence

Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

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