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Marketing effectivenessWFA appoints new Insight Forum chair
Read more about "WFA appoints new Insight Forum chair"Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Media & analyticsInclusive marketingConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.
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Spotlight: How do you translate happiness into brand success?
Read more about "Spotlight: How do you translate happiness into brand success?"Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
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Benchmark: UX agencies and partners
Read more about "Benchmark: UX agencies and partners"This WFA member benchmark lists recommendations of user experience research agency partners.
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Inclusive marketingSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
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Insight Forum Overview (September 2022)
Read more about "Insight Forum Overview (September 2022)"Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.
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Marketing effectivenessBenchmark: Online communities and advisory boards
Read more about "Benchmark: Online communities and advisory boards"A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Insight Forum meeting overview (June 2022)
Read more about "Insight Forum meeting overview (June 2022)"The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus on implications for the Insights function and practices.
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Insight Forum meeting overview (February 2022)
Read more about "Insight Forum meeting overview (February 2022)"The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics function, with focus on Capabilities programmes.
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign.
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The future of insights and marketing effectiveness
Read more about "The future of insights and marketing effectiveness"In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?
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Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.
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Marketing operationsBenchmark: Marketing or Media Mix Models and ROI
Read more about "Benchmark: Marketing or Media Mix Models and ROI"WFA member benchmark on Marketing or Media Mix Models and ROI
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Marketing operations
Benchmark: Share of Voice vs Share of Market
Read more about "Benchmark: Share of Voice vs Share of Market"WFA member benchmark on Share of Voice vs Share of Market
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Influencer marketingMarketing strategyMarketing strategy
Insight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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Influencer marketingMarketing strategyMarketing strategyInsight Forum Overview (June 2021)
Read more about "Insight Forum Overview (June 2021)"Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing effectivenessBenchmark: Market Insights Platforms
Read more about "Benchmark: Market Insights Platforms"A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
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Advertising & policyMedia & analyticsInsight Forum meeting overview (December 2019)
Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyData Driven Marketing 2018 survey results
Read more about "Data Driven Marketing 2018 survey results"WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Media & analyticsBenchmark on marketing research methodologies
Read more about "Benchmark on marketing research methodologies"WFA member benchmark. For additional details, please log in.
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Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
