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Marketing procurementMarketing procurement
Benchmark: Recommended packaging design agencies
Read more about "Benchmark: Recommended packaging design agencies"WFA member benchmark on recommended packaging design agencies.
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Marketing procurementMarketing procurementSpotlight: Creative Production & The Economic Climate
Read more about "Spotlight: Creative Production & The Economic Climate"Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this will have on their Creative Production processes and what actions can be taken to future-proof creative and production eco-systems.
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Marketing procurementMarketing procurementThe year ahead for procurement
Read more about "The year ahead for procurement"Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus.
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Marketing procurementGamingMarketing procurement
Benchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in creative, BTL and digital.
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Marketing procurementMarketing procurementWFA Sourcing Forum (January 2024, remote)
Read more about "WFA Sourcing Forum (January 2024, remote)"Overview of the WFA Sourcing Forum meeting, held remotely on 10th January 2024
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Influencer marketingMarketing procurementMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they in-house or outsource.
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Marketing procurementMarketing procurementWFA Sourcing Forum (November 2023)
Read more about "WFA Sourcing Forum (November 2023)"Overview of the WFA Sourcing Forum meeting, held in London
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Marketing procurementMarketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.
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Marketing procurementMarketing procurementWFA Sourcing Forum, Forum Connect NYC (November 2023)
Read more about "WFA Sourcing Forum, Forum Connect NYC (November 2023)"Overview of the WFA Sourcing Forum meeting, held in New York
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Marketing procurementMarketing procurement
Benchmark: Global category management - Production consultants
Read more about "Benchmark: Global category management - Production consultants"WFA member benchmark on how marketing organisations work with production consultants.
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Marketing procurementMarketing procurement
Benchmark: Savings Categorisation of Inflation Hedging
Read more about "Benchmark: Savings Categorisation of Inflation Hedging"WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
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Marketing procurementMarketing procurementBenchmark: The Evolution of Couponing
Read more about "Benchmark: The Evolution of Couponing"WFA member benchmark on how organisations are evolving their approach to couponing.
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Marketing procurementMarketing procurementBenchmark: Approaches to entertainment marketing
Read more about "Benchmark: Approaches to entertainment marketing"WFA member benchmark on how organisations are approaching the entertainment marketing category
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Marketing procurementMarketing procurementBenchmark: Recommended events agencies in MEA region
Read more about "Benchmark: Recommended events agencies in MEA region"WFA member benchmark on recommended events agencies in MEA region
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Marketing procurementMarketing procurementBenchmark: Search engine optimisation (SEO) structure
Read more about "Benchmark: Search engine optimisation (SEO) structure"WFA member benchmark exploring SEO structures.
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Marketing procurementMarketing procurementBenchmark: PR agencies in South East Asia
Read more about "Benchmark: PR agencies in South East Asia"WFA member benchmark on recommended PR agencies operating in SEA region.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (July 2023)
Read more about "Sourcing Forum meeting overview (July 2023)"Overview of the Sourcing Forum held in Singapore on the 5th July 2023.
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Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategyMedia transformationMedia x Sourcing Forum meeting overview (March 2023)
Read more about "Media x Sourcing Forum meeting overview (March 2023)"Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
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Marketing procurementMarketing procurementSourcing Forum meeting (May 2023)
Read more about "Sourcing Forum meeting (May 2023)"Overview of the Sourcing Forum held remotely on the 17th May 2023.
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Marketing procurementMarketing procurementSpotlight: Current trends in global content production
Read more about "Spotlight: Current trends in global content production"With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content production.
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Marketing procurementMarketing procurementSourcing Forum meeting (April 2023)
Read more about "Sourcing Forum meeting (April 2023)"Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023
