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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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Advertising & policyDigital policyWebinar: Estándares Publicitarios no Intrusivos
Read more about "Webinar: Estándares Publicitarios no Intrusivos"Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de Publicidad No Intrusiva, por qué son importantes, qué necesitan saber para seguir avanzando a medida que los estándares se globalizan y futuros desarrollos
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Advertising & policyInclusive marketingHandbook of good practices and responsibility for ending harassment in events
Read more about "Handbook of good practices and responsibility for ending harassment in events"This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.
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Advertising & policyDigital policyMedia & analyticsCMO ForumAnnual Report 2018
Read more about "Annual Report 2018"WFA's annual report with marketing, policy and event highlights from 2018.
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Advertising & policyWFA position on online HFSS ad ban (New Deal for Consumers)
Read more about "WFA position on online HFSS ad ban (New Deal for Consumers)"WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online advertising of ‘unhealthy’ foods to children.
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Advertising & policyInclusive marketingGCC association tackles gender stereotypes in ads and advertising to children
Read more about "GCC association tackles gender stereotypes in ads and advertising to children"ABG elects new board
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Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertisingGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.
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EU Pledge launches accountability mechanism
Read more about "EU Pledge launches accountability mechanism"Members of the public will now be able to question the compliance of EU Pledge members
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A new dawn for ad standards in Colombia
Read more about "A new dawn for ad standards in Colombia"I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led advertising standards.
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EASA Digital Blue Book (2017)
Read more about "EASA Digital Blue Book (2017)" -
Advertising & policyEU Pledge Factsheet 2017
Read more about "EU Pledge Factsheet 2017"The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on Diet, Physical Activity and Health, supported by the World Federation of Advertisers (WFA).
Log in to view the 2017 Factsheet.
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Advertising & policyEU Pledge Annual Reports
Read more about "EU Pledge Annual Reports"In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.
To view the annual reports please log in to your account.
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Advertising & policyValue of advertisingAdvertising standards toolkit for the promotion of effective self-regulation
Read more about "Advertising standards toolkit for the promotion of effective self-regulation"Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same.
This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.
Member-only content, please log in to view this toolkit.
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Global Marketer WeekWFA helps drive industry-led Advertising Standards across APEC
Read more about "WFA helps drive industry-led Advertising Standards across APEC"WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam
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APEC Advertising Standards Conference
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Advertising & policyDigital policyWebinar: Better Ads Standards, the industry response to adblocking
Read more about "Webinar: Better Ads Standards, the industry response to adblocking"In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
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Global Marketer Week
WFA helps organise APEC ad standards conference
Read more about "WFA helps organise APEC ad standards conference"The goal is to drive the development of industry standards across APEC economies
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Global Marketer Week
EU Pledge announces enhancements
Read more about "EU Pledge announces enhancements"EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories
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Digital policyTRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.
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Advertising & policy
Webinar: AVMSD revision
Read more about "Webinar: AVMSD revision"Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective
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Global Marketer WeekAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru.
