Posts about Gender identity

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1.    There is no general consumer

    There is no general consumer

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

    Read more about "There is no general consumer"
  2.    Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    A view by Jane Wakely, Lead CMO, Mars Incorporated

    Read more about "Diverse coalitions create breakthrough solutions"
  3.    Accelerating to equal

    Accelerating to equal

    A view by Marc Pritchard, Chief Brand Officr, P&G

    Read more about "Accelerating to equal"
  4.    Inclusion starts at home

    Inclusion starts at home

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

    Read more about "Inclusion starts at home"
  5.    True equality is a work-in-progress

    True equality is a work-in-progress

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

    Read more about "True equality is a work-in-progress"
  6.    Gillette / ‘First shave’

    Gillette / ‘First shave’

    Gillette reiterates commitment to dispelling harmful gender stereotypes

    Read more about "Gillette / ‘First shave’"
  7.    Mattel / ‘Creatable World’

    Mattel / ‘Creatable World’

    Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

    Read more about "Mattel / ‘Creatable World’"
  8.    AB InBev / ‘All love is love’

    AB InBev / ‘All love is love’

    Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

    Read more about "AB InBev / ‘All love is love’"
  9.    ANZ Bank / ‘Bank in the name of love’

    ANZ Bank / ‘Bank in the name of love’

    ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

    Read more about "ANZ Bank / ‘Bank in the name of love’"
  10.    Getting to Equal 2020: The Hidden Value of Culture Makers

    Getting to Equal 2020: The Hidden Value of Culture Makers

    New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment

    Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"
  11.    The Economic Costs of Keyword Blacklists for Online Publishers

    The Economic Costs of Keyword Blacklists for Online Publishers

    This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival

    Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"
  12.    The Inclusion Index

    The Inclusion Index

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.

    Read more about "The Inclusion Index"
  13.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.

    Read more about "How to create LGBTQ+ inclusive advertising"
  14.    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.

    Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"
  15.    Axe / Scent of a man

    Axe / Scent of a man

    How Axe reinvented itself in order to appeal to the modern man

    Read more about "Axe / Scent of a man"
  16.    Lululemon / Modern menswear

    Lululemon / Modern menswear

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

    Read more about "Lululemon / Modern menswear"
  17.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

    Read more about "Kenzo / My Mutant Brain"
  18.    Global Attitudes Toward Transgender People

    Global Attitudes Toward Transgender People

    A study revealing attitudes towards transgender people in different countries

    Read more about "Global Attitudes Toward Transgender People"
  19.    The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  20.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™

    Read more about "Understanding Transgender Inclusivity in Advertising"