This WFA member benchmark examined the category management of models, for photography and/or artwork.

Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.

This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

WFA member benchmark on Supplier Relationship Management (SRM) programs.

WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together with the provider.

This WFA member benchmark examines the category management of digital production & publishing.

This WFA member benchmark examined the category management of Loyalty & Reward.

Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA research. In light of this acute crisis, four industry experts share their views on the size and source of the issue and how companies can take practical actions to address these challenges.