Posts about Programmatic & ad tech

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Seeing through the Financial Fog
    Video

    Webinar: Seeing through the Financial Fog

    WFA, Ebiquity

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US), the ACA (Canada), Ebiquity and AD/FIN.

    Read more about "Webinar: Seeing through the Financial Fog"
  2. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  3. Programmatic management fee benchmarking
    Benchmark
    Ad techCross-media measurementMedia & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  4. Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
    Video

    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?

    WFA

     WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.

    Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"
  5. News

    WFA reacts to recent stories on ad misplacement

    WFA

    Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

    Read more about "WFA reacts to recent stories on ad misplacement"
  6. Press releases

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    WFA

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  7. News

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    WFA

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  8. Survey results on Programmatic & trading desks
    Benchmark
    Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  9. Webinar: How to Raise your Game and Win in Programmatic
    Video

    Webinar: How to Raise your Game and Win in Programmatic

    WFA, DataXu

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in 2016 to discuss how brands can elevate their current efforts towards improved levels of programmatic success.

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"
  10. Compendium of ad fraud knowledge for media investors
    Guides & templates
    Advertising & policyMedia & analyticsCMO Forum

    Compendium of ad fraud knowledge for media investors

    WFA, Botlab.io

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially. 

    Read more about "Compendium of ad fraud knowledge for media investors"
  11. Survey results on calculating programmatic savings
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Survey results on calculating programmatic savings

    WFA

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

    Read more about "Survey results on calculating programmatic savings"
  12. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Ad techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  13. Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    Benchmark
    Ad tech

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    WFA

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  14. Webinar on Programmatic Media: Seeing Through the Financial Fog
    Video

    Webinar on Programmatic Media: Seeing Through the Financial Fog

    WFA, AdFin

    Webinar featuring Andrew Altersohn, CEO of AD/FIN

    Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"
  15. Benchmark on retargeting investment & approach
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    WFA

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"
  16. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

    Read more about "Guide to Programmatic Media (2014)"