WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.

The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.

Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study from WFA and strategic partner The Observatory International.

Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.

With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable brand growth? 

This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research which revealed how 56% of brands felt that a skills shortage was holding the industry back.

Non-WFA members can download a copy of this document at www.wfanet.org/mediatalent

In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows new WFA research

This WFA report, written in partnership with Flock Associates – The Marketing Transformation Company, explores how clients, in a marketing procurement role, rely on tech & tools to deliver their goals.

eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?