‘Outlook' is a WFA tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead. It’s intended to help clients - and the industry at large - plan their media budgets and control their own exposure to inflation.

Particular thanks to the following companies for contributing data to power our latest aggregated update of 2022, 2023 - and in the case of US TV - 2024:

• Cortex Media
• Dentsu
• Ebiquity
• Havas
• IPG
• Omnicom Media Group
• Publicis
• PWC

We would also like to thank the local market consultancies and auditors that have assisted in compilation of the numbers too. These include:

• STARS (Poland)
• AJCME (GCC)
• MediaHub (Romania)
• MediaAudit Korea (S Korea)
• SPI (Japan)
• Bakara (Israel)
• Yurddas & Partners (Turkey)

Data collection, processing and follow-ups with contributors are done by the WFA. Cortex Media and Ebiquity however provide additional support to develop the criteria and methodology upon which all contributions are based in order to arrive at more consistent forecasts.

We are tracking price evolution across the top 39 ad spending markets and across multiple media channels. Data updates will be done twice per year (in H1 and H2).

Outlook is a WFA tool that is available to WFA members only.