Outlook 2023
Outlook 2023

Particular thanks to the following companies for contributing data to power our latest aggregated update of 2022, 2023 - and in the case of US TV - 2024:
- Cortex Media
- Dentsu
- Ebiquity
- Havas
- IPG
- Omnicom Media Group
- Publicis
- PWC
We would also like to thank the local market consultancies and auditors that have assisted in compilation of the numbers too. These include:
- STARS (Poland)
- AJCME (GCC)
- MediaHub (Romania)
- MediaAudit Korea (S Korea)
- SPI (Japan)
- Bakara (Israel)
- Yurddas & Partners (Turkey)
Data collection, processing and follow-ups with contributors are done by the WFA. Cortex Media and Ebiquity however provide additional support to develop the criteria and methodology upon which all contributions are based in order to arrive at more consistent forecasts.
We are tracking price evolution across the top 39 ad spending markets and across multiple media channels. Data updates will be done twice per year (in H1 and H2).
Outlook is a WFA tool that is available to WFA members only.
Member-only tool
This tool is available to WFA members only. If your company is a member, please log in or create an account to use it.
Not a WFA member? Get in touch.
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For more information or questions, please contact Matt Green at m.green@wfanet.org