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This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
A view by Jane Wakely, Lead CMO, Mars Incorporated
A view by Marc Pritchard, Chief Brand Officr, P&G
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
Gillette reiterates commitment to dispelling harmful gender stereotypes
Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment
This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival
Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.
In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.
A study revealing attitudes towards transgender people in different countries
Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™