Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmark
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
  2. Global DEI Census extended until 30 April
    NewsPress releasesBenchmark
    Advertising & policyInclusive marketing

    Global DEI Census extended until 30 April

    WFA

    Marketing professionals can share their workplace experiences until 30 April

    Survey runs globally with support of world’s biggest industry associations

    Read more about "Global DEI Census extended until 30 April"
  3. New speakers announced at WFA Global Marketer Week in Istanbul
    News
    Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    WFA

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global Marketer Conference on April 27

    Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"
  4. Beware advertisers, the EU has a new plan to limit hot air around environmental claims
    Expert opinion
    Advertising & policySustainability

    Beware advertisers, the EU has a new plan to limit hot air around environmental claims

    Arwa Mahdawi

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its consequences for advertisers and consumers

    Read more about "Beware advertisers, the EU has a new plan to limit hot air around environmental claims"
  5. How do you create sustainable growth? 3 more experts share their views
    Expert opinion
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainability

    How do you create sustainable growth? 3 more experts share their views

    WFA

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of sustainable growth

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  6. WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
    Video
    Advertising & policyBrand purpose

    WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    WFA

    WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers do to drive the sustainability agenda and the role of business in achieving the SDGs.

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  7. EU Sustainable Food Systems Framework initiative
    Briefings & position papers
    Advertising & policy

    EU Sustainable Food Systems Framework initiative

    WFA

    WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

    Read more about "EU Sustainable Food Systems Framework initiative"
  8. DGX Benchmark: Google Analytics
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Google Analytics

    WFA

    WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  9. WFA Tracker: European Regulators’ positions on Google Analytics
    Briefings & position papers
    Advertising & policyDigital policyPrivacy & tech

    WFA Tracker: European Regulators’ positions on Google Analytics

    WFA

    WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

    Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"
  10. DGX meeting overview (March 2023, London)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2023, London)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023

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  11. WFA Guide: DSA and DMA implementation
    Report
    Advertising & policyDigital policy

    WFA Guide: DSA and DMA implementation

    WFA

    WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA), as the implementation process of the new rules begins.

    Read more about "WFA Guide: DSA and DMA implementation"
  12. Global marketing industry launches 2023 DEI Census
    NewsPress releasesBenchmark
    Advertising & policyInclusive marketing

    Global marketing industry launches 2023 DEI Census

    WFA

    Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey

    Survey to run globally with support of world’s biggest industry associations

    Read more about "Global marketing industry launches 2023 DEI Census"
  13. RAC Programme Meeting Overview (March 2023)
    Advertising & policy

    RAC Programme Meeting Overview (March 2023)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1 March 2023.

    Read more about "RAC Programme Meeting Overview (March 2023)"
  14. All you need to know about the Global DEI Census 2023
    Expert opinion
    Advertising & policyInclusive marketing

    All you need to know about the Global DEI Census 2023

    WFA

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.

    Read more about "All you need to know about the Global DEI Census 2023"
  15. Making the numbers count
    Expert opinion
    Advertising & policyInclusive marketing

    Making the numbers count

    Ranjay Radhakrishnan

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

    Read more about "Making the numbers count"
  16. WFA Briefing: European Commission ad tech study
    Briefings & position papers
    Advertising & policyDigital policyPrivacy & tech

    WFA Briefing: European Commission ad tech study

    WFA

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission

    Read more about "WFA Briefing: European Commission ad tech study"
  17. DGX benchmark on WFA members’ data ethics policies
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX benchmark on WFA members’ data ethics policies

    WFA

    Benchmark on data ethics policies

    Read more about "DGX benchmark on WFA members’ data ethics policies"
  18. Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
    Event reports
    Advertising & policyDigital policy

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023

    WFA

    WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    Read more about "Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023"
  19. WFA position paper on EU consumer laws revision
    Briefings & position papers
    Advertising & policyDigital policy

    WFA position paper on EU consumer laws revision

    WFA

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.

    Read more about "WFA position paper on EU consumer laws revision"
  20. The testing times continue
    Expert opinion
    Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technology

    The testing times continue

    Raja Rajamannar

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.

    Read more about "The testing times continue"
  21. Build the future, don’t fear it
    Expert opinion
    Advertising & policyBrand reputation

    Build the future, don’t fear it

    Stephan Loerke

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.

    Read more about "Build the future, don’t fear it"