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Data governanceBrands face APAC privacy challenge
Read more about "Brands face APAC privacy challenge"A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the region.
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Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Marketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operationsSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?
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Agency managementMarketing capabilitiesMedia transformationSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
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Advertising & policyRAC Programme Meeting Overview (February 2021)
Read more about "RAC Programme Meeting Overview (February 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
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Spotlight: Media Contract Guidance in China
Read more about "Spotlight: Media Contract Guidance in China"This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest in understanding the nuances of contracting within the Chinese marketplace.
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Asia Spotlight: Leadership perspective in 2021
Read more about "Asia Spotlight: Leadership perspective in 2021"WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.
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Webinar: 10 trends shaping food marketing regulation in 2020
Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
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Advertising & policyDigital policyRAC Programme Meeting Overview (November 2020)
Read more about "RAC Programme Meeting Overview (November 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.
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Benchmark: Digital Agencies(B2B) in South East Asia
Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"Member benchmark on Digital Agencies(B2B) in South East Asia
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Benchmark: Media Recruitment Agencies in Japan
Read more about "Benchmark: Media Recruitment Agencies in Japan"Member benchmark on Media Recruitment Agencies in Japan
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Advertising & policyDigital policyPrivacy & techPrivacy in China: the new draft PIPL and what it could mean for advertisers
Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"A briefing session on China’s new draft Personal Information Protection Law.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview: Competition and digital advertising (October 2020)
Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30 October, 2020.
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Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (October 2020)
Read more about "DGX meeting overview (October 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
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Advertising & policyDigital policyMarketing strategyMarketing strategyWebinar: The Economist presents The World in 2021
Read more about "Webinar: The Economist presents The World in 2021"The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November
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Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (September 2020)
Read more about "RAC Programme Meeting Overview (September 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (September 2020)
Read more about "DGX meeting overview (September 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
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Ad techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
