Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.
A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for advertisers and the digital advertising industry
The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal on the transparency and targeting of political advertising, and agree on WFA priorities.
The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree on WFA next steps.
WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.
WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.
WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.
WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
An analysis and benchmarking of data safety and risk across the industry
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.
The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.