Posts about Global Marketer of the Year

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. What does it take to become WFA’s Global Marketer of the Year?
    Expert opinion
    Global Marketer of the Year

    What does it take to become WFA’s Global Marketer of the Year?

    WFA

    Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the ingredients that will make them a MasterChef Marketer.

    Read more about "What does it take to become WFA’s Global Marketer of the Year?"
  2. Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
    Press releasesVideo
    Global Marketer of the Year

    Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year

    WFA

    The award to appoint the marketers who are making a difference for business and society

    Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"
  3. Global Marketer of the Year 2018 nominees: Ukonwa Ojo
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Ukonwa Ojo

    WFA

    WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.

    Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"
  4. Global Marketer of the Year 2018 nominees: Marc Pritchard
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Marc Pritchard

    WFA

    WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.

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  5. Global Marketer of the Year 2018 nominees: Keith Weed
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Keith Weed

    WFA

    WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took place the day after he announced he is stepping down as CMO in 2019.

    Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"
  6. Global Marketer of the Year 2018 nominees: Raja Rajamannar
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Raja Rajamannar

    WFA

    WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary Wharf.

    Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"
  7. Global Marketer of the Year 2018 nominees: Claudia Willvonseder
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Claudia Willvonseder

    WFA

    WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.

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  8. Global Marketer of the Year 2018 nominees: Syl Saller
    NewsVideo
    Global Marketer of the Year

    Global Marketer of the Year 2018 nominees: Syl Saller

    WFA

    WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.

    Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"
  9. The 6 global marketers of 2018 in 12 tweets
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    WFA

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  10. WFA names shortlist for Global Marketer of the Year 2018
    Press releasesVideo
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2018

    WFA

    Winner to be announced in January

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  11. WFA launches Global Marketer of the Year 2018
    Press releases
    Global Marketer of the Year

    WFA launches Global Marketer of the Year 2018

    WFA

    Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year 2018"
  12. WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
    News
    Global Marketer of the Year

    WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers

    WFA

    WFA has partnered with leading marketing publication, The Drum, for WFA Global Marketer of the Year 2018.

    Read more about "WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers"
  13. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"
  14. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on making a difference

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on making a difference"
  15. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on agency partners

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on agency partners"
  16. Expert opinionVideo
    Global Marketer of the Year

    Global Marketer of the Year: Keith Weed on the marketing organisation

    WFA

    Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.

    Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"
  17. Press releases
    Global Marketer of the Year

    Unilever’s Keith Weed named WFA Global Marketer of the Year

    WFA

    Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner

    Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"
  18. Bridging east and west via digital: Huawei's Glory Zhang
    Expert opinion
    Global Marketer of the YearMarketing strategyMarketing strategy

    Bridging east and west via digital: Huawei's Glory Zhang

    WFA

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Bridging east and west via digital: Huawei's Glory Zhang"
  19. Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
    Expert opinion
    Global Marketer of the YearMarketing strategyMarketing strategy

    Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

    WFA

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"
  20. Marketing with purpose: Mars' Jane Wakely
    Expert opinion
    Global Marketer of the Year

    Marketing with purpose: Mars' Jane Wakely

    WFA

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Marketing with purpose: Mars' Jane Wakely"
  21. Priceless success: Mastercard's Raja Rajamannar
    Expert opinion
    Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategy

    Priceless success: Mastercard's Raja Rajamannar

    WFA

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Priceless success: Mastercard's Raja Rajamannar"