Posts about Inclusive case studies

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. SK-II / Marriage market takeover

    SK-II / Marriage market takeover

    Contagious, Contagious I/O

    Cosmetics brand SK-II creates online film to empower and celebrate single women in China

    Read more about "SK-II / Marriage market takeover"
  2. Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    Contagious, Contagious I/O

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

    Read more about "Barbie / Blonde Ambition"
  3. REI / The Level Playing Field

    REI / The Level Playing Field

    Contagious, Contagious I/O

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

    Read more about "REI / The Level Playing Field"
  4. Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Contagious, Contagious I/O

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

    Read more about "Kenzo / My Mutant Brain"
  5. Elastic Generation: The Female Edit

    Elastic Generation: The Female Edit

    J. Walter Thompson Intelligence

    Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

    Read more about "Elastic Generation: The Female Edit"
  6. The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  7. Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    J. Walter Thompson Intelligence

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"