Posts about Market research

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on the evolution of magazine readership and media buying
    Benchmark

    Benchmark on the evolution of magazine readership and media buying

    WFA

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.

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  2. Survey on data driven marketing (DDM)
    Benchmark
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    WFA, The Customer Framework

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.

    Read more about "Survey on data driven marketing (DDM)"
  3. Marketing in LATAM survey results
    Benchmark
    Marketing structure

    Marketing in LATAM survey results

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  4. Survey on digital attribution modelling
    Benchmark
    Ad tech

    Survey on digital attribution modelling

    WFA

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

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  5. Survey on Global Marketing Category Management
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
  6. Survey on Digital Transformation
    Benchmark
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    WFA, The Digital Consultancy

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

    Read more about "Survey on Digital Transformation"
  7. Marketing in Africa Interim regional survey results
    Benchmark
    Media & analyticsMarketing structure

    Marketing in Africa Interim regional survey results

    WFA, MillwardBrown

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.

    Read more about "Marketing in Africa Interim regional survey results"
  8. Survey on digital investment trends and digital agency management
    Benchmark
    Digital media transformationMedia transformation

    Survey on digital investment trends and digital agency management

    WFA

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  9. Survey Results: Transmedia and multiscreen marketing
    Benchmark
    CMO Forum

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  10. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.

    Read more about "Survey on brand tracking"
  11. Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Guides & templates

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    WFA

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"