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Retail media & ecommerceGlobal eCommerce and Marketing - Delivering a Successful Strategy
Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
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Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketingGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Retail media & ecommerceSpotlight: A Brand's Guide to Retail Media
Read more about "Spotlight: A Brand's Guide to Retail Media"Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the most talked about emerging areas within the global media landscape.
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Agency managementBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.
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Agency managementMarketing effectivenessValue of advertisingMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Spotlight: Media Contract Guidance Webinar – Global Best Practice
Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.
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Marketing procurementMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Cross-media measurementMarketing effectivenessValue of advertising
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Advertising & policyCross-media measurement
Media Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Advertising & policyMarketing structureSurvey: Ukrainian Response
Read more about "Survey: Ukrainian Response"In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond"In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2022 and beyond
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Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
Read more about "Spotlight: The Media Shift - Anticipating the Media World of Tomorrow"The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.
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Media Forum Meeting Overview (19th January 2022)
Read more about "Media Forum Meeting Overview (19th January 2022)"Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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Marketing effectiveness
Media Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.
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Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Advertising & policyBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.
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Marketing operationsMarketing organisationThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).
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Spotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
