Posts about Media

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Report
    Advertising & policy

    GARM: 3 Years of Progress

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next tomorrow.

    Read more about "GARM: 3 Years of Progress"
  2. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  3. Press releases
    Advertising & policy

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"
  4. GARM Brand Safety Floor + Suitability Framework
    Guides & templates
    Advertising & policy

    GARM Brand Safety Floor + Suitability Framework

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    This document is designed to provide GARM members with a common understanding of key definitions and categories. Last updated: June 2022

    Read more about "GARM Brand Safety Floor + Suitability Framework"
  5. GARM Adjacency Standards Framework
    Guides & templates
    Advertising & policy

    GARM Adjacency Standards Framework

    WFA

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and suitability of an ad placement relative to an ad’s position to nearby content within specific media formats

    Read more about "GARM Adjacency Standards Framework"
  6. News
    Advertising & policyAd tech

    GARM expands membership to independent brand safety providers

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    Expansion formalises existing collaboration.

    Read more about "GARM expands membership to independent brand safety providers"
  7. Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    CreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  8. Spotlight: Counting the (Carbon) Cost
    Video
    Brand purpose

    Spotlight: Counting the (Carbon) Cost

    WFA

    With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the environmental impact of their operations is now more important than ever.

    Read more about "Spotlight: Counting the (Carbon) Cost"
  9. Spotlight: Tackling Responsible Media
    Video
    Brand purpose

    Spotlight: Tackling Responsible Media

    WFA

    Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.

    Read more about "Spotlight: Tackling Responsible Media"
  10. Explosive eCommerce growth drives need for improved brand and performance integration
    Press releasesBenchmarkReport
    Retail media & ecommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    WFA

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Increasing focus on profit improvements as advertisers evolve their approach

    Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"
  11. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  12. Spotlight: A Brand's Guide to Retail Media
    Video
    Retail media & ecommerce

    Spotlight: A Brand's Guide to Retail Media

    WFA

    Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the most talked about emerging areas within the global media landscape.

    Read more about "Spotlight: A Brand's Guide to Retail Media"
  13. Benchmark: Media indemnities
    Benchmark
    Agency management

    Benchmark: Media indemnities

    WFA

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.

    Read more about "Benchmark: Media indemnities"
  14. Media Forum meeting overview – Improving your inventory media (March 2022)
    Case studies
    Agency managementMarketing effectivenessValue of advertising

    Media Forum meeting overview – Improving your inventory media (March 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  15. Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Video

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    WFA

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  16. Benchmark: Media Agency Fee Risk & Reward Models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  17. Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Benchmark
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  18. Media Forum Meeting Overview (24th February 2022)
    Advertising & policyCross-media measurement

    Media Forum Meeting Overview (24th February 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  19. Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  20. Three principles from four decades of media practice
    Expert opinion
    Media transformation

    Three principles from four decades of media practice

    Ben Jankowski

    Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture.

    Read more about "Three principles from four decades of media practice"
  21. WFA launches global guide to media contracts excellence
    News

    WFA launches global guide to media contracts excellence

    WFA

    The guide looks at ten areas of best practice around the world

    Read more about "WFA launches global guide to media contracts excellence"