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Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond"In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2022 and beyond
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Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
Read more about "Spotlight: The Media Shift - Anticipating the Media World of Tomorrow"The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.
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Media Forum Meeting Overview (19th January 2022)
Read more about "Media Forum Meeting Overview (19th January 2022)"Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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Benchmark: MENA split between ATL and BTL media budget
Read more about "Benchmark: MENA split between ATL and BTL media budget"WFA member benchmark on MENA split between ATL and BTL media budget
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Marketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.
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Spotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Marketing effectiveness
Media Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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Benchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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Agency managementIn-housingMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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Spotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Marketing effectivenessBenchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
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Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Capability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance
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Advertising & policyBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.
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Marketing operationsMarketing organisation
The Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).
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Spotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Marketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Marketing structureMarketing capabilitiesMarketing operationsMarketing organisationSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
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Digital media transformationMarketing operationsMarketing organisationMarketing Transformation - Delivering the future fit organisation
Read more about "Marketing Transformation - Delivering the future fit organisation"The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital economy is more important than ever.
