Posts about Agency remuneration

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on Media rebates & agency remuneration China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    WFA

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  2. Survey on digital agency management
    Benchmark
    Marketing procurementMarketing procurement

    Survey on digital agency management

    WFA

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.

    Read more about "Survey on digital agency management"
  3. Benchmark on Pitch fees in South Africa
    Benchmark
    Agency managementCMO Forum

    Benchmark on Pitch fees in South Africa

    WFA

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.

    Read more about "Benchmark on Pitch fees in South Africa"
  4. Marketing Sourcing KPIs
    Report
    Marketing procurementMarketing procurement

    Marketing Sourcing KPIs

    WFA

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).

    Read more about "Marketing Sourcing KPIs"
  5. Benchmark on media agency rate
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on media agency rate

    WFA

    Benchmarked media agency rates by role for Germany, UK and US.

    Read more about "Benchmark on media agency rate"
  6. Benchmark on retargeting investment & approach
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    WFA

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"
  7. Webinar: Global Agency Remuneration & Performance Incentives in 2015
    Video

    Webinar: Global Agency Remuneration & Performance Incentives in 2015

    WFA, R3

    Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth webinar with R3 will cover agency remuneration and the use of performance incentives in 2015.

    Read more about "Webinar: Global Agency Remuneration & Performance Incentives in 2015"
  8. Survey on ROMI - Your approach & measurement
    Benchmark
    Media & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

    Read more about "Survey on ROMI - Your approach & measurement"
  9. Survey on adserving management & payment
    Benchmark
    Agency management

    Survey on adserving management & payment

    WFA

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being consolidated.

    Read more about "Survey on adserving management & payment"
  10. Benchmark on cost variation in rate cards
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on cost variation in rate cards

    WFA

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

    Read more about "Benchmark on cost variation in rate cards"
  11. Benchmark on health and safety compliance and media agency contracts
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    WFA

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

    Read more about "Benchmark on health and safety compliance and media agency contracts"
  12. Benchmark on creative and digital agency rates 2015
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    WFA

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
  13. Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Guides & templates

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    WFA

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
  14. Survey on sourcing events
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.

    Read more about "Survey on sourcing events"
  15. Survey on evolution of payment terms
    Benchmark
    Marketing procurementMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"