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Marketing technologyMarketing operationsMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.
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Ad techMarketing technologyMarketing technologyProgrammatic Data & Technology (2020)
Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.
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CMO ForumWFA makes new appointments to APAC Leadership team
Read more about "WFA makes new appointments to APAC Leadership team"Senior Coca-Cola and GSK executives to take key roles for region
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Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
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Advertising & policyDigital policyPrivacy & techWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurementSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.
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Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technologyWebinar+: Customer Experience in the New Normal
Read more about "Webinar+: Customer Experience in the New Normal"In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.
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Marketing effectivenessCMO ForumMarketing operationsWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Selling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China, Ogilvy, provides insights into the opportunities and challenges of doing social commerce in China
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CreativityCMO ForumBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Marketing strategyMarketing structureMarketing strategyBenchmark: Covid-19 Impact on Marketing
Read more about "Benchmark: Covid-19 Impact on Marketing"This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing strategy.
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Advertising & policyAd techGDPRInfluencer marketingWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
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Advertising & policyDigital policyAd techPrivacy & techGDPRWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
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WFA strengthens Asia Leadership team
Read more about "WFA strengthens Asia Leadership team"Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia Leadership Board will identify key changes to transform marketing across the region
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Ad techIn-housingMarketing structureMarketing operationsWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.
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Marketing procurementMarketing procurementBenchmark: OTT Media Buying Practices (APAC)
Read more about "Benchmark: OTT Media Buying Practices (APAC)"This WFA member benchmark of various OTT Media buying practises by WFA members.
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Trends & forecastsGamingWebinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.
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Advertising & policyDigital policyInclusive marketingRAC Programme meeting overview (November 2019)
Read more about "RAC Programme meeting overview (November 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (November 2019)
Read more about "Sourcing Forum meeting overview (November 2019)"Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Trends & forecastsAd techMarketing technologyMarketing technologyWebinar: Blockchain in Marketing
Read more about "Webinar: Blockchain in Marketing"During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current Blockchain landscape including a guide to some of the more prominent players in the space.
