Posts about Digital policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Video
    Advertising & policyDigital policyGDPR

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    WFA

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  2. DGX meeting overview (September 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  3. Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

    WFA

    In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered by the European Union which will have profound impacts on the European digital advertising market.

    Read more about "Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market"
  4. WFA amendment suggestions on the EU Digital Markets Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Markets Act

    WFA

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act

    Read more about "WFA amendment suggestions on the EU Digital Markets Act"
  5. WFA amendment suggestions on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Services Act

    WFA

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act

    Read more about "WFA amendment suggestions on the EU Digital Services Act"
  6. PAG Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

    Read more about "PAG Meeting Overview (June 2021)"
  7. DSA Task Force Meeting Overview (June 2021)
    Event reports
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (June 2021)

    WFA

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  8. DGX meeting overview (May 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  9. PAG Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  10. DSA Task Force Meeting Overview (April 2021)
    Event reports
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (April 2021)

    WFA

    The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (April 2021)"
  11. WFA responses to EU public consultation on a Digital Levy
    Briefings & position papers
    Advertising & policyDigital policy

    WFA responses to EU public consultation on a Digital Levy

    WFA

    WFA responses to the European Commission consultation on an EU digital levy

    Read more about "WFA responses to EU public consultation on a Digital Levy"
  12. WFA position paper on the EU Digital Markets Act
    Briefings & position papers
    Advertising & policyDigital policyAd tech

    WFA position paper on the EU Digital Markets Act

    WFA

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online ‘gatekeeper’ platforms and fostering competition in digital markets, including the digital advertising market.

    Read more about "WFA position paper on the EU Digital Markets Act"
  13. WFA position paper on the EU Digital Services Act
    Briefings & position papers
    Advertising & policyDigital policy

    WFA position paper on the EU Digital Services Act

    WFA

    WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and promoting online advertising transparency which is currently under discussion in Brussels.

    Read more about "WFA position paper on the EU Digital Services Act"
  14. WFA global position on advertiser access to data in the digital advertising market
    Report
    Advertising & policyDigital policyAd tech

    WFA global position on advertiser access to data in the digital advertising market

    WFA

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.

    Read more about "WFA global position on advertiser access to data in the digital advertising market"
  15. WFA responses to EU consultation on transparency in sponsored political content
    Advertising & policyDigital policy

    WFA responses to EU consultation on transparency in sponsored political content

    WFA

    WFA responses to the EU Consultation on transparency in sponsored political content.

    Read more about "WFA responses to EU consultation on transparency in sponsored political content"
  16. EU ePrivacy Regulation: WFA briefing, February 2021
    Briefings & position papers
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2021

    WFA

    WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"
  17. #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Video
    Advertising & policyDigital policyValue of advertisingInclusive marketing

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    WFA

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  18. DGX meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

    Read more about "DGX meeting overview (March 2021)"
  19. ePrivacy task force meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (March 2021)

    WFA

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

    Read more about "ePrivacy task force meeting overview (March 2021)"
  20. WFA report: The future of data-driven marketing
    Report
    Digital policyPrivacy & tech

    WFA report: The future of data-driven marketing

    WFA

    A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

    Read more about "WFA report: The future of data-driven marketing"
  21. WFA Global Position on Digital Taxes
    Briefings & position papers
    Advertising & policyDigital policy

    WFA Global Position on Digital Taxes

    WFA

    In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed a global policy position on the taxation of digital services. 

    Read more about "WFA Global Position on Digital Taxes"