Posts about Julia Kraft

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Benchmark on Recommended Experiential Agencies in Mexico
    Benchmark
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  2. Survey on Digital Transformation
    Benchmark
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    WFA, The Digital Consultancy

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

    Read more about "Survey on Digital Transformation"
  3. Benchmark on Global digital marketing organisation/configuration
    Benchmark
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    WFA

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.

    Read more about "Benchmark on Global digital marketing organisation/configuration"
  4. Survey Results: Transmedia and multiscreen marketing
    Benchmark
    CMO Forum

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"
  5. Benchmark on sensory and behavioural marketing
    Benchmark
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on sensory and behavioural marketing

    WFA

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.

    Read more about "Benchmark on sensory and behavioural marketing"