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Advertising & policyWFA suggested amendments on EU ‘greenwashing’ ban proposal
Read more about "WFA suggested amendments on EU ‘greenwashing’ ban proposal"On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.
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Advertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Advertising & policyRAC Programme Meeting Overview (September 2022)
Read more about "RAC Programme Meeting Overview (September 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 September 2022.
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Advertising & policyMarketing is going through a talent crisis. How can we fix it?
Read more about "Marketing is going through a talent crisis. How can we fix it?"Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA research. In light of this acute crisis, four industry experts share their views on the size and source of the issue and how companies can take practical actions to address these challenges.
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Advertising & policyBrand purposeMarketing structureMarketing operationsWFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
Read more about "WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (September 2022)
Read more about "DGX meeting overview (September 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
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Advertising & policyDigital policyPrivacy & techData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and AI.
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Advertising & policyDigital policyPrivacy & tech
The CMO Guide to Data Ethics in Practice
Read more about "The CMO Guide to Data Ethics in Practice"The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory and consumer expectations when it comes to data-driven marketing and understand their responsibilities around data and AI.
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Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.
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Advertising & policyCreativitySpotlight: Clients & Creativity
Read more about "Spotlight: Clients & Creativity"Reversing the decline in creative communications effectiveness
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Advertising & policyRetail media & ecommerceSpotlight: Think with Google - Evolving the role of apps for Businesses in APAC
Read more about "Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC"Repositioning apps for Businesses in APAC.
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Advertising & policyAlcohol Marketing Road Test
Read more about "Alcohol Marketing Road Test"Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Advertising & policyCreativityClients and Creativity
Read more about "Clients and Creativity"With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable brand growth?
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Advertising & policyMedia’s got talent?
Read more about "Media’s got talent?"This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research which revealed how 56% of brands felt that a skills shortage was holding the industry back.
Non-WFA members can download a copy of this document at www.wfanet.org/mediatalent
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Advertising & policyInclusive marketingInsight & Strategy | Ford: Very Gay Raptor
Read more about "Insight & Strategy | Ford: Very Gay Raptor"How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This article was originally published in Contagious I/O on 16 June 2022
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Advertising & policyInclusive marketingCase study | FELGTB: #RealVoicesOfPride
Read more about "Case study | FELGTB: #RealVoicesOfPride"Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice
This article was originally published in Contagious I/O on 24 June 2022
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Advertising & policyInclusive marketingInsight & Strategy | WeCapital: Data Tienda
Read more about "Insight & Strategy | WeCapital: Data Tienda"How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of thousands of women in Mexico.
This article was originally published in Contagious I/O on 4 July 2022
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Advertising & policyBrand purposeMarketing structureMarketing operationsWFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the mailroom in Australia to the highest seat in Accenture's creative powerhouse – and where the agency’s name comes from.
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Advertising & policyMarketing organisationBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
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Advertising & policyBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Advertising & policyDigital policyPrivacy & techMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
