Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: payment solutions / cashback
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: payment solutions / cashback

    WFA

    WFA member benchmark on payment solutions/cashback

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  2. Benchmark: legal training for marketing procurement teams
    Benchmark

    Benchmark: legal training for marketing procurement teams

    WFA

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

    Read more about "Benchmark: legal training for marketing procurement teams"
  3. Benchmark: Media indemnities
    Benchmark
    Agency management

    Benchmark: Media indemnities

    WFA

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.

    Read more about "Benchmark: Media indemnities"
  4. Benchmark: Digital Advertising Testing Protocols & Partners
    Benchmark
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    WFA

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign. 

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  5. Benchmark: Global Category Management – Market Research & Insights
    Benchmark

    Benchmark: Global Category Management – Market Research & Insights

    WFA

    This WFA member benchmark examined the category management of Market Research & Insights



    Read more about "Benchmark: Global Category Management – Market Research & Insights"
  6. Benchmark: Trends agencies and partners
    Benchmark

    Benchmark: Trends agencies and partners

    WFA

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.

    Read more about "Benchmark: Trends agencies and partners"
  7. World Economic Forum new benchmark on diversity and inclusion in media and entertainment
    Benchmark
    Inclusive marketing

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.

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  8. Benchmark: Media Agency Fee Risk & Reward Models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  9. Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Benchmark
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  10. Survey: Ukrainian Response
    Benchmark
    Advertising & policyMarketing structure

    Survey: Ukrainian Response

    WFA

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
  11. Benchmark: Definition, target setting and tracking of savings
    Benchmark

    Benchmark: Definition, target setting and tracking of savings

    WFA

    This WFA member benchmark examined how clients define, set targets and track savings

    Read more about "Benchmark: Definition, target setting and tracking of savings"
  12. Benchmark: Global Category Management – Experiential & Events
    Benchmark

    Benchmark: Global Category Management – Experiential & Events

    WFA

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  13. Media Forum Meeting Overview (19th January 2022)
    BenchmarkEvent reportsCase studies

    Media Forum Meeting Overview (19th January 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"
  14. Benchmark: Marketing spend tail end management
    Benchmark

    Benchmark: Marketing spend tail end management

    WFA

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail end management.

    Read more about "Benchmark: Marketing spend tail end management"
  15. Benchmark: Tech & tools in marketing procurement
    Benchmark

    Benchmark: Tech & tools in marketing procurement

    WFA

    This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

    Read more about "Benchmark: Tech & tools in marketing procurement"
  16. DGX Benchmark: Google Analytics
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Google Analytics

    WFA

    WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  17. Benchmark: Investment in Marketing Capability (2021)
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Investment in Marketing Capability (2021)

    WFA

    This WFA member benchmark examined the investment in marketing capability building .

    Read more about "Benchmark: Investment in Marketing Capability (2021)"
  18. Benchmark: Marketing or Media Mix Models and ROI
    Benchmark
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA

    WFA member benchmark on Marketing or Media Mix Models and ROI

    Read more about "Benchmark: Marketing or Media Mix Models and ROI"
  19. Benchmark: Share of Voice vs Share of Market
    Benchmark
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA

    WFA member benchmark on Share of Voice vs Share of Market

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  20. Benchmark: Vision/mission/philosophy statements for the marketing team
    Benchmark
    Marketing capabilities

    Benchmark: Vision/mission/philosophy statements for the marketing team

    WFA

    WFA member benchmark on Vision/mission/philosophy statements for the marketing team

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  21. Benchmark: MENA split between ATL and BTL media budget
    Benchmark

    Benchmark: MENA split between ATL and BTL media budget

    WFA

    WFA member benchmark on MENA split between ATL and BTL media budget

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