Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Trends agencies and partners
    Benchmark

    Benchmark: Trends agencies and partners

    WFA

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.

    Read more about "Benchmark: Trends agencies and partners"
  2. World Economic Forum new benchmark on diversity and inclusion in media and entertainment
    Benchmark
    Inclusive marketing

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  3. Benchmark: Media Agency Fee Risk & Reward Models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  4. Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Benchmark
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  5. Survey: Ukrainian Response
    Benchmark
    Advertising & policyMarketing structure

    Survey: Ukrainian Response

    WFA

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
  6. Benchmark: Definition, target setting and tracking of savings
    Benchmark

    Benchmark: Definition, target setting and tracking of savings

    WFA

    This WFA member benchmark examined how clients define, set targets and track savings

    Read more about "Benchmark: Definition, target setting and tracking of savings"
  7. Benchmark: Global Category Management – Experiential & Events
    Benchmark

    Benchmark: Global Category Management – Experiential & Events

    WFA

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  8. Media Forum Meeting Overview (19th January 2022)
    BenchmarkEvent reportsCase studies

    Media Forum Meeting Overview (19th January 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"
  9. Benchmark: Marketing spend tail end management
    Benchmark

    Benchmark: Marketing spend tail end management

    WFA

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail end management.

    Read more about "Benchmark: Marketing spend tail end management"
  10. Benchmark: Tech & tools in marketing procurement
    Benchmark

    Benchmark: Tech & tools in marketing procurement

    WFA

    This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

    Read more about "Benchmark: Tech & tools in marketing procurement"
  11. DGX Benchmark: Google Analytics
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Google Analytics

    WFA

    WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  12. Benchmark: Investment in Marketing Capability (2021)
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Investment in Marketing Capability (2021)

    WFA

    This WFA member benchmark examined the investment in marketing capability building .

    Read more about "Benchmark: Investment in Marketing Capability (2021)"
  13. Benchmark: Marketing or Media Mix Models and ROI
    Benchmark
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA

    WFA member benchmark on Marketing or Media Mix Models and ROI

    Read more about "Benchmark: Marketing or Media Mix Models and ROI"
  14. Benchmark: Share of Voice vs Share of Market
    Benchmark
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA

    WFA member benchmark on Share of Voice vs Share of Market

    Read more about "Benchmark: Share of Voice vs Share of Market"
  15. Benchmark: Vision/mission/philosophy statements for the marketing team
    Benchmark
    Marketing capabilities

    Benchmark: Vision/mission/philosophy statements for the marketing team

    WFA

    WFA member benchmark on Vision/mission/philosophy statements for the marketing team

    Read more about "Benchmark: Vision/mission/philosophy statements for the marketing team"
  16. Benchmark: MENA split between ATL and BTL media budget
    Benchmark

    Benchmark: MENA split between ATL and BTL media budget

    WFA

    WFA member benchmark on MENA split between ATL and BTL media budget

    Read more about "Benchmark: MENA split between ATL and BTL media budget"
  17. Benchmark: Recommended Training Providers
    Benchmark

    Benchmark: Recommended Training Providers

    WFA

    A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members. 

    Read more about "Benchmark: Recommended Training Providers"
  18. Benchmark: Media spend on agency fees in South East Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA

    WFA member survey for Media spend on agency fees in South East Asia markets 

    Read more about "Benchmark: Media spend on agency fees in South East Asia"
  19. Benchmark: Pitch Consultant Selection Criteria
    BenchmarkGuides & templates

    Benchmark: Pitch Consultant Selection Criteria

    WFA

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"
  20. Benchmark: Digital in-housing from agency point of view
    Benchmark
    Agency managementIn-housingMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  21. Press releasesBenchmark
    Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    WFA

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"