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Marketing strategyMarketing operationsMarketing strategyWebinar: Navigating global media pricing in 2020
Read more about "Webinar: Navigating global media pricing in 2020"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.
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Marketing technologyMarketing technologyBenchmark: AI ad creative audit solution providers
Read more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services.
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Benchmark: Agency barter
Read more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings.
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CMO ForumWFA makes new appointments to APAC Leadership team
Read more about "WFA makes new appointments to APAC Leadership team"Senior Coca-Cola and GSK executives to take key roles for region
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Marketing effectivenessMarketing strategyMarketing strategyMedia Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.
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Marketing effectivenessCMO ForumMarketing operationsWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Webinar: The evolution of digital standards
Read more about "Webinar: The evolution of digital standards"This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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CreativityMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
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Marketing strategyMarketing operationsMarketing strategyWebinar+: Crisis clinic - Managing your media in the Covid epidemic
Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Advertising & policyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns
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Media & analyticsMarketing technologyAIMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Marketing technologyMarketing structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategyCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Marketing procurementMarketing procurementBenchmark: Developments in the Russian media market
Read more about "Benchmark: Developments in the Russian media market"This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push for fixed, committed 2020 budgets.
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Marketing procurementMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.
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Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.
We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.
This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
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Marketing strategyMarketing structureMarketing strategyVoice and audio branding strategy
Read more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.
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Steering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Maximising the value of media using the Ebiquity Media Model
Read more about "Maximising the value of media using the Ebiquity Media Model"In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.
