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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.
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Advertising & policyBrand purposeValue of advertisingCannes LionsSustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.
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Advertising & policyValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
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Advertising & policySustainabilityAd Net Zero goes global to help the ad industry achieve net zero
Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (June 2022)
Read more about "DGX meeting overview (June 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022
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Advertising & policyInclusive marketingCase study | Cox Communications: Project Convey
Read more about "Case study | Cox Communications: Project Convey"Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally published in Contagious I/O on 22 April 2022.
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Advertising & policyInclusive marketingInsight & Strategy | Spark: Beyond Binary Code
Read more about "Insight & Strategy | Spark: Beyond Binary Code"Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.
This article was originally published in Contagious I/O on 21 April 2022
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Advertising & policyInclusive marketingCase study | Dell & Intel: I Will Always Be Me
Read more about "Case study | Dell & Intel: I Will Always Be Me"Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally published in Contagious I/O on 3 March 2022
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Advertising & policyInclusive marketingCase study | Lacoste: The Théo Curin Collection
Read more about "Case study | Lacoste: The Théo Curin Collection"Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally published in Contagious on 8 April 2022
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Advertising & policy
GARM: 3 Years of Progress
Read more about "GARM: 3 Years of Progress"Please note that GARM was discontinued on August 8 2024. See more here.
This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next tomorrow.
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Advertising & policy
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.
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Advertising & policyInclusive marketingWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
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Advertising & policyGARM Brand Safety Floor + Suitability Framework
Read more about "GARM Brand Safety Floor + Suitability Framework"Please note that GARM was discontinued on August 8 2024. See more here.
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last updated: June 2022
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Advertising & policyGARM Adjacency Standards Framework
Read more about "GARM Adjacency Standards Framework"This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and suitability of an ad placement relative to an ad’s position to nearby content within specific media formats
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Advertising & policyDigital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the spread and monetisation of disinformation.
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Advertising & policyAd tech
GARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing collaboration.
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Advertising & policyDigital policyValue of advertisingWFA Policy Tracker
Read more about "WFA Policy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files.
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Advertising & policyAXA and Philips add their weight to WFA’s Planet Pledge
Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing
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Advertising & policyBrand purposeBrand reputationMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.
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Advertising & policySustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge
