Posts about Asia-Pacific

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on recommended creative agencies and consultancies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    WFA

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  2. Survey on China agency rosters
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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  3. Benchmark on Recommended Agencies for Social Media Audit in China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  4. Benchmark on brand tracking in China
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  5. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  6. Benchmark on Recommended agency fee negotiators in Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  7. Benchmark on Media rebates & agency remuneration China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    WFA

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

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  8. Survey on Mobile Marketing China: Online to Offline
    Benchmark

    Survey on Mobile Marketing China: Online to Offline

    WFA, CollabCentral

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.

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  9. Benchmark on Recommended digital agencies in Philippines
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  10. Benchmark on App Developers in Asia
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on App Developers in Asia

    WFA

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.

    Read more about "Benchmark on App Developers in Asia"
  11. Benchmark on Recommended digital agencies in South Korea
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  12. Benchmark on recommended global content agencies
    Benchmark
    CMO Forum

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.

    Read more about "Benchmark on recommended global content agencies"